8 part series going into the design decisions of the new product.
Molekule
Social Media Program Coordinator · San Francisco, CA · June 2018 — January 2020
+52%Following YoY
+27%Positive sentiment
+4%Social engagement
My first job in social in San Francisco! Owned social strategy and social customer support. Worked with marketing on securing partnerships with community members and celebs like Maisie Williams and Christy Carlson Romano.
Educational series highlighting scientists who contributed to discoveries in air quality research.
UGC photos from customers. Lots of photos with pets!
Guess the molecule!
FAQ repackaged as once a week posts
Partner content bringing the product into relatable cultural and lifestyle conversations.
Partnered with celebrities like Maisie Williams to create content for their channels as well as our own.
UGC of dirty filters to remind customers to replace theirs.